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About me

Your Website Should Do More Than Exist

It Should Work for You and convert viewers to work with you

I make sure your brand aligns with your soul, and then I design your custom website that doesn’t just look good—but guides your dream clients through a seamless journey, from “Who is this?” to “This is exactly who I need!”

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That’s where I step in.

Does your website make your dream clients say, "YES, I need this!" or is it leaving them confused and clicking away?

You’ve worked hard to build your business, but if your website isn’t clear, aligned, and strategic, you’re missing out on clients who are ready to work with you.

Think of Me as Your brand bestie

Let’s build something that truly reflects the powerhouse you are

I'm Melanie

Early in my career, I tried to mimic what I saw others doing, thinking that was the key to success. But I quickly realized that being true to myself—and creating designs that felt authentic and aligned—was the real game-changer.

Now, I bring that same clarity and alignment to my clients.

I specialize in helping female entrepreneurs uncover the heart of their brand and transform their websites into tools that actually work for their business.

When we work together, you’re not just getting a website designer—you’re getting a partner who’s been in the trenches and understands how overwhelming it can feel to grow a business while juggling all the moving pieces. The process is seamless and empowering, so you can focus on what you do best while I create a site that attracts your dream clients and drives your business forward.

This isn’t about slapping together something “pretty.” It’s about crafting a custom, strategy-driven website that feels like YOU and makes it easy for your clients to see exactly why they need you.

Let’s create a website that not only looks amazing but also helps you step confidently into the next chapter of your business.

Book your fit call

I know what it’s like to feel stuck with a website that doesn’t reflect who you are or the business you’ve worked so hard to build.

Make it happen with a Digital Touch up

After your Brand Catalyst interview reveals what makes you different, we show you off with a Hell Yes brand that gets you noticed and genuinely loved—so your impact doesn’t just reach your audience; it sticks. Our Digital Touch Up executes all the needs of your brand, from developing the strategy & message to designing and building your "she's my girl!" website.  

Start with a Brand Catalyst

To own your HELL YES!-ness, you need to get crystal clear on what makes you absolutely light up inside.  Knowing exactly what sets your soul on fire and how to put that fire into your brand is your ticket to becoming totally unforgettable in your industry and having a website that speaks to your dream clients soul.

About the Digital Touch Up

Step 2

Book a Brand Catalyst

Step 1

This is how we'll work together

In depth branding   |   Custom website design   |   PRofessional copywriting   |   on page SEO   |   In depth branding     |   Custom website design     |   PRofessional copywriting   |   on page SEO   |   In depth branding   |   Custom website design    |   PRofessional copywriting    |   on page SEO   |   In depth branding    |   Custom website design   |   PRofessional copywriting    |   on page SEO

PRofessional copywriting   |   on page SEO   |   In depth branding    |   Custom website design   |   PRofessional copywriting | on page SEO   |  In depth branding    |   Custom website design   |   PRofessional copywriting   |   on page SEO   |   In depth branding | Custom website design | PRofessional copywriting | on page SEO | In depth branding | Custom website design

PRofessional copywriting   |   on page SEO   |   In depth branding    |   Custom website design   |   PRofessional copywriting | on page SEO   |  In depth branding    |   Custom website design   |   PRofessional copywriting   |   on page SEO   |   In depth branding | Custom website design | PRofessional copywriting | on page SEO | In depth branding | Custom website design

"As a busy entrepreneur juggling multiple services and a nonprofit, I was feeling overwhelmed and unsure of how to effectively package and market myself. 
By diving deep into my services, target audience, and business goals, we were able to uncover the core essence of my brand in a way that feels authentic and empowering.
The Brand Catalyst brief Melanie provided has been a great resource, giving me a structured roadmap to simplify my offerings and streamline my marketing. I know it will help me make an even bigger difference in the lives of the women I serve."

"As someone who had struggled with an outdated and ineffective website, I knew I needed to make a change, but I wasn't sure where to start. 
Melanie's in-depth discovery process allowed her to truly understand the essence of my work and the unique needs of my clients. She asked insightful questions that helped me clarify my core messaging.
The Brand Catalyst is invaluable - it gave me a clear roadmap for elevating my brand and reaching the right audience. The recommendations for website design, content, and functionality were spot-on and perfectly aligned with my vision."

"Definitely do the Brand Catalyst! The questions Melanie asked really helped me clarify the focus and direction of my brand. It gave me a bigger picture understanding of what my brand is and the keywords I should be using in my content. "

"The Brand Catalyst process with Melanie was incredible. She really took the time to understand my vision and provided a clear roadmap for taking my business to the next level. The structured support and clarity Melanie offered were so valuable - she demonstrated a deep understanding of my goals and challenges, and her approach was truly visionary.
I was really impressed by how Melanie was able to take all of my ideas and pain points and translate that into a comprehensive plan for elevating my brand and streamlining my lead generation. The level of detail and foresight in the Brand Catalyst was amazing.
I can't wait to get started on implementing the Brand Catalyst recommendations - I know it's going to make a huge difference for my business. Thank you, Melanie!"

LOVE

Here's what makes me different

Ya ya ya...another web designer

I focus on clarity:  Your website starts with in depth branding and will reflect who you are and what you do, making it easy for clients to say, “She’s the one.

I blend strategy and creativity: Every design decision is intentional, crafted to guide your clients through a seamless journey.

I create websites that convert: Your website won’t just look amazing—it will work as a business tool that attracts, connects, and converts dream clients.

Professional copywriting is where i am able to take my conversion focused design and match it with the words on the page that make your dream clients feel so connected and ready to work with you.

Let's Get started

Get to know me better!

I have three kids!

I have two boys and one girl. my youngest started all day school this year and it has been a huge adjustment!

I love true crime

Even though ai get nightmares if I as much as watch a trailer to a scary movie. 

I love to run

Running is my therapy. I plan at least one half marathon and one Ragnar each year. 

Take the quiz NOW

Discover how your brand is really coming across to dream clients—and what you can do to make it magnetic.

Is Your Brand Saying ‘Hot Mess’ or ‘HELL YES’?