✔ everything she offers is finally clear
✔ it’s obvious where to go and what to do
✔ people can actually find and book her
Everything finally had a home.
People had to search for her, or rely on word of mouth.
There wasn’t one place that showed:
→ what she offers
→ where to find her
→ how to book
So people kept searching… or didn’t book at all.
She didn’t have a website.